Fisher-Price community site project
DESIGN AGENCY: INNUS community / CLIENT: Mattel / LOCATION: Seoul, SOUTH KOREA
The website was designed to enhance usability with the modification of UI/UX by which users could learn about the contents quickly. It has a wide upper part and the contents are listed with the Metro format. The colors on the site represent Fisher-Price identity colors and the corporate identity is well expressed. As a lead web designer, I was responsible for the web design, from concept development to creating all the visual elements, illustrating icons, and developing web image. A Korean community site of Mattel’s Fisher-Price was created and through chatting among users sales increased with a new sales paradigm formed. The product won the excellence award in the product brand at the 2013 Web Award Korea.