Fisher-Price community site project

2013

DESIGN AGENCY: INNUS community  /  CLIENT: Mattel  /  LOCATION: Seoul, SOUTH KOREA

The website was designed to enhance usability with the modification of UI/UX by which users could learn about the contents quickly. It has a wide upper part and the contents are listed with the Metro format. The colors on the site represent Fisher-Price identity colors and the corporate identity is well expressed. As a lead web designer, I was responsible for the web design, from concept development to creating all the visual elements, illustrating icons, and developing web image. A Korean community site of Mattel’s Fisher-Price was created and through chatting among users sales increased with a new sales paradigm formed. The product won the excellence award in the product brand at the 2013 Web Award Korea.

© 2018 by Yoni KANG

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