JEEP outdoor Brand web site project
2015
DESIGN AGENCY: WISA / CLIENT: HKD Korea / LOCATION: SOUTH KOREA
Jeep’s featuring high quality photo images were widely used to deliver the feeling of being in the nature. Yellow, a corporate identity color, was used as a main color to express corporate identity.
As a web designer, my role was to work on interface design for brand sites. I was in charge of creating all the visual elements
This site was created for the launching of Jeep Outdoor, a signature brand of JNG Korea, which is expanding its business not only to various areas of fashion but also to cosmetics and F&B. It helps with sales increase in Korea by raising brand awareness.
{"items":["611c1a11-4987-41e8-b9f9-851cf312af30"],"styles":{"groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fit","cubeRatio":1,"isVertical":false,"gallerySize":100,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":31,"galleryMargin":0,"scatter":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":true,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"1|bottom|1|fit|false|0|true","allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":true,"loveButton":true,"loveCounter":true,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"floatingImages":0,"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":1,"useCustomButton":false,"customButtonText":"","galleryImageRatioFromWix":0.5625,"itemOpacity":{"themeName":"color_11","value":"rgba(255,255,255,0.65)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"libre baskerville","preset":"Heading-S","editorKey":"font_6","size":22,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 22px/1.4em \"libre baskerville\",serif;"},"itemFontSlideshow":{"family":"libre baskerville","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":25,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 25px/1.4em \"libre baskerville\",serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"itemDescriptionFontColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"loadMoreButtonFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"responsive":false,"targetItemSize":700,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":1,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":979,"height":606,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":1041,"galleryHeight":606,"scrollBase":0}}